Hispanic groups join to expand health information

Ser Padres Joins Forces with la Doctora Aliza's VidaySalud.com to Offer the Hispanic Community Unprecedented Online Health-Related Content in Spanish
PRESS RELEASE

NEW YORK, June 22 /PRNewswire/ -- Ser Padres magazine, the primary source of parenting information for U.S. Hispanics, has expanded its relationship with Ser Padres Contributor and Health Expert Dr. Aliza Lifshitz, M.D. (la Doctora Aliza), and her recently-launched web site VidaySalud.com. The site aims to enhance relationships between Latino patients and their physicians by providing patients with the information they need to better communicate with their doctors, ensure better compliance with physician instructions and deliver better health outcomes.

Ser Padres and Dr. Aliza have launched two co-branded channels on VidaySalud.com. The site's "Ninos" (Kids) channel --
http://www.vidaysalud.com/category/daily/ninos/ -- will now include content from the magazine focused on helping Hispanic parents raise healthy and happy kids. The site's Pregnancy Channel "Embarazo" --http://www.vidaysalud.com/category/daily/embarazo/ -- will feature content from Ser Padres' offshoot for expectant mothers, Ser Padres Espera.

In addition, Dr. Aliza will inform, educate and answer questions in the Ser Padres special section named "Hola, Doctora Aliza" (Hi, Dr. Aliza) and readers will have the opportunity to communicate and send her their pressing health and pregnancy questions at mimosblog@serpadres.com.

"We know that up to 97% of Spanish-dominant Hispanics say they worry about their overall health but there have been obstacles – including language, education, misinformation and distrust -- to receiving quality health care for years," commented Alberto Oliva, editor of Ser Padres. "Growing our relationship with Dr. Lifshitz on the web will help Hispanic patients, because it combines two names that have been trusted and tested sources for health information in an easily-accessible way."

"Together, we can break down those barriers," added Lifshitz. "Each day, more and more Hispanics are using the web and we'll provide parents and soon- to-be parents a comprehensive health resource including daily original content, a symptoms database and wellness tools."

Ser Padres Publisher Enedina Vega said: "Now, Hispanic parents can find us in print and online -- in partnership with one of the most influential and recognized doctors in our market. This is an example of true brand synergies for the greater consumer good."