Friday, February 6, 2009

Latino families helped through Kraft Foods program

KRAFT Foods Help Improve Nutritional Well-Being of Latino Families with Salsa, Sabor y Salud
Latino families benefit from national health education program
EXTRA NEWS

Kraft Foods is helping Latino families improve their well-being through Salsa, Sabor y Salud (Food, Fun and Fitness), a first-of-its-kind national bilingual healthy lifestyles program developed by the National Latino Children's Institute (NLCI) in conjunction with Kraft Foods. Kraft has donated $6.5 million in grants since 2004 to the program, which was designed as a response to the growing obesity rates and inactivity levels among Latino children in America.

Salsa, Sabor y Saludfocuses on providing creative, culturally relevant tools designed to encourage healthy lifestyles among Latino families. The eight-session bilingual (Spanish/English) program is offered at no cost through participating local organizations to teach families how to choose nutritious foods and eat sensible portions. The program further encourages development of lifelong healthy eating habits in young children and emphasizes the importance of daily physical activity.

"Salsa, Sabor y Saludengages Latino families by integrating culturally relevant songs, games and traditions to promote hands-on learning about making nutritious food choices and increasing physical activity to build cardiovascular fitness, muscle strength and flexibility," said Josephine Garza, executive director, NLCI.

Bilingual program facilitators utilize a Salsa, Sabor y Saludcurriculum kit, complete with fun games

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