Hispanic parents targeted for nutritional education

Nestle Juicy Juice Reinforces Its Commitment to Hispanic Parents and Children with Launch of Special Educational Workshops
Talleres Mas de Juicy Juice will tour the U.S. to Educate Hispanic Parents and Children
PRESS RELEASE

GLENDALE, Calif., April 16 /PRNewswire/ -- Reinforcing its commitment to help support and educate the Hispanic community, Nestle Juicy Juice today announced the launch of Talleres Mas de Juicy Juice, a series of classes and activities that promote good nutrition and physical activity among Hispanic children and their families.

The program started in 2007, touring Miami, New York, Chicago, Dallas and Los Angeles, and will continue in 2009 with a four-city tour. Nestle is partnering with local Hispanic health and community organizations in each market to host the educational events. The 2009 curriculum for Talleres Mas de Juicy Juice will focus on smart, simple nutrition steps that families can include in their daily routines. Additionally, the program will include fun fitness activities that children and parents can enjoy together.

Claudia Gonzalez, registered dietitian and author of the award-winning book "Gordito Doesn't Mean Healthy," will once again lead the program and share her nutrition expertise with parents and children. "In addition to simple food and nutrition tips, I also want to educate parents about 'nutrient-dense' foods and beverages, so that their families can get the greatest nutritional benefits from the choices they make," said Gonzalez.

Talleres Mas de Juicy Juice will start in Miami at the Miami Science
Museum on Sunday, April 19, 2009 from 1:00-6:00 pm. Juicy Juice is partnering for the second time with the Parent Academy in Miami for the event. Additional events are currently targeted for San Antonio, Chicago and Los Angeles in the spring and fall and will include the support of local organizations in those areas.

"We are very excited to partner with Nestle for Talleres Mas de Juicy
Juice," said Anne Thompson, Director for The Parent Academy. "Our mission is to help parents become full partners in their children's education. Nestle Juicy Juice provides parents with resources to follow a healthy, active lifestyle with their children."

The new Talleres Mas de Juicy Juice curriculum expands in 2009 to include additional information on the benefits of key nutrients. The program also offers special interactive activities for babies and toddlers, and brings back aerobic classes with Latin rhythms for all to enjoy. Participating families can also sample the latest Juicy Juice products including: Juicy Juice Brain Development, the only children's fruit juice beverage currently offering DHA (16mg per serving), which acts as a building block for brain development during a child's first two years of life (1); and Juicy Juice Immunity, a fruit juice beverage fortified with beneficial nutrients including zinc and vitamin C to help support a healthy immune system, and prebiotic fiber for digestive health.

"Juicy Juice wants to continue supporting Hispanic parents with events that address their children's nutritional needs and their family's cultural values," said Victoria Nuevo-Celeste, Nestle Juicy Juice Marketing Manager. "We are excited to bring back Talleres Mas de Juicy Juice this year, so that we may continue providing practical advice that can improve the health and well being of the Hispanic community."

For more information about Talleres Juicy Juice dates and locations, please contact Tania Llavaneras at tania.llavaneras@edelman.com. For more information about Juicy Juice products, please visit http://www.juicyjuice.com.