Colorado Hispanics target of health program

UnitedHealthcare Launches PlanBienSM for Colorado Hispanics; Plan Combines Health Benefits, Bilingual Support Services
PRESS RELEASE

CENTENNIAL, Colo.--(Business Wire)--
UnitedHealthcare`s PlanBienSM, an innovative suite of health plans featuring unique services to enhance the health and well-being of Spanish-speaking individuals, is now available in Colorado.

PlanBien incorporates linguistically accurate and culturally relevant health information and customer service programs into its plan designs at no extra charge, ensuring the coverage is tailored to meet the unique health care needs of Hispanics. These resources include printed and online materials in both Spanish and English and information about health topics of particular interest to Hispanics, such as diabetes management and heart health. Plan participants also have access to bilingual customer care professionals who can answer questions and help locate Spanish-speaking physicians.

An online directory identifies physician offices with Spanish-speaking doctors and staff, making it easier for plan participants to find a physician close to their home or work. PlanBien customers also have access to UnitedHealthcare`s broad national health care provider network of approximately 590,000 physicians and care professionals and more than 4,900 hospitals.

PlanBien is available now for Colorado businesses with between two and 99 employees. The plans are being offered exclusively to the more than 2,200 member businesses of the Denver Hispanic Chamber of Commerce, the state`s first and oldest minority chamber.

According to the U.S. Department of Labor, Hispanics are the fastest-growing segment of the U.S. work force. Also, Colorado has one of the nation`s largest Hispanic populations, with about 20 percent of state residents of Hispanic and/or Latino origin.

"In developing PlanBien, we enhanced United Healthcare`s quality and cost-effective health benefit plans with innovative support services," said Russell Bennett, United Healthcare`s vice president of Latino Health Solutions at United Healthcare. "These services help address two growing areas of concern: the need to reduce the rate of the uninsured among the Hispanic population, and the effort to help Hispanics - many of whom communicate more comfortably in Spanish - better understand their health plan and become more engaged in their health care. We believe PlanBien can make a positive impact on both fronts."

"We are offering PlanBien to our member employers because we believe PlanBien helps meet the unique health care needs of Hispanics, Hispanic-owned businesses and their employees," said Jeffrey Campos, president and CEO of the Denver Hispanic Chamber. "Our collaboration with United Healthcare will enable us to help make a positive impact on the health and well-being of Colorado`s Hispanic community."

PlanBien is currently offered in Arizona, California, Florida and Texas as well as Colorado.

More information about PlanBien is available online in Spanish and English at www.planbien.info/ and www.uhclatino.com.