Hispanic families encouraged to eat together, eat healthy

TUCOCINA partners with Chef Portillo to encourage Hispanic families to get back to the dinner table.

NEW YORK, NY. - - TUCOCINA, a New York-based Latin kitchenware maker, today announced that it has partnered with Los Angeles-based nutrition expert Chef Portillo, widely recognized as a healthy Latin food thought leader, for the launch of "La Salud en Tu Cocina," an initiative developed by TUCOCINA to encourage Hispanic families to eat healthier and help bring them back around the dinner table. 

 

Named Culinary Woman of 2010 by the National Latina Business Women Association, Los Angeles, 'Latin Lite' Chef Portillo will develop delicious, healthy and affordable recipes, write a column and conduct demonstrations for TUCOCINA's initiative. Focused on connecting Hispanic families back to Latin culinary traditions and health awareness, the Latin kitchenware company will also provide cooking utensils and pair Chef Portillo with many of the participating families to help them plan, shop, prepare and cook healthy meals at home.

Convinced that food prepared at home and served around the dinner table is an essential part of the Hispanic family tradition, TUCOCINA has built a brand that has a positive impact on the Latin food lovers it touches.

"The program is near and dear to our hearts at TUCOCINA because studies point out that Hispanic children are at higher risk of becoming overweight and suffering from obesity-related conditions due, in part, to a lack of healthy food alternatives" said TUCOCINA's president and founder, Rafael Rodas. "Chef Portillo is a perfect match for TUCOCINA and this program. Her fresh and simple approach to cooking, passion for authenticity, and close relationship with local farmers and purveyors is exactly what we were looking for in a chef partner. With Chef Portillo's help, we planon spreading the program coast-to-coast."

TUCOCINA offers products found in traditional cocinas, using innovative designs, enhanced functionality and superior kitchenware quality, which are available at over 600 hundred retailers. To find and purchase their calderos, comals, griddles, pots, pans and specialty kitchenware accessories, visit http://www.tucocina.net/category.

About TUCOCINA

TUCOCINA complements the home cook's experience by offering high quality, practical products for everyday use in today's Latin kitchen. For more information, visit: http://tucocina.net. For media and product distribution inquiries, contact Lucia Matthews at lucia@dialogo.us.

About Chef Portillo

Based in Los Angeles, Chef Portillo is a world-class chef, food consultant, spokesperson, nutritionist, owner and executive chef of Il Bella Café and Il Bella Events. With a degree in Culinary Arts from the famous Le Cordon Bleu, Chef Portillo has studied and practiced the intricacies of international organic and Latino cuisine. For more information, visit www.ilbellaevents.com. To book demonstrations or for spokesperson inquiries, contact Lucia Matthews at lucia@dialogo.us